10) Find other ways to monetize the content and *allow affiliates to make money as well.* Example: let visitors put together their own anthologies (a la the book lists at Amazon). This could go so far as allowing people to order a physical copy of the book (via Lulu or iUniverse or somesuch).

This way your visitors become your advocates, which is exactly the way you want it — and you incentivize them for doing so, so some small percentage of them will actually be *good* at it.