The tough part is keeping heart and mind in balance. Pure intellect can hash through any problem, but it needs the warmth of heart to make that solution humane. The fire of passion can get people off their cans, but it takes the cool light of mind to give that passion focus.
Neither, of course, should have a problem with a bit of Googlehacking mischief.
“Every little bit helps,” said the old lady as she pissed into the sea.