Last summer, I worked on a search engine ad campaign. It was fun once I got the hang of the system, though it was also a bit scary: I was playing with real money, and in larger amounts than I’m used to seeing. While it was tempting to take the client’s money and go on a Hookers ‘n’ Blow Binge in Vegas, my ethical restraint kept me on the straight and narrow (that, and I wasn’t allowed near anyone’s credit cards).
It’s just buying ad time on radio or tv. The search engine says, “We think this keyword you want will get one hundred clicks a day, so, if you want to be on top, you need to pay us five cents a click.” You set up your ads, you bid on your keywords, and you only pay as you go. You have control over the copy, the position, all of it. Granted, Google’s tracking system gave me the screaming heebie-jeebies, but what the hell.
Why am I telling you this? Because Ken Lay, Kenny-Boy Lay, Ken “Enron” Lay, Ken “Jammed Grandma Millie right up her ass for fuckiní 250 dollars a megawatt hour” Lay (Yes, I know Ken didn’t say that, but, hey, you’re responsible for your troops, dude) has a website where he offers The Truth About Enron. And he’s bought out his name as a keyword for around ten cents a click.
Click away for The Truth, and, hey, if you feel the need to click a few hundred times, well, you’re just searching for Truth, right?