After a few months of waiting, Ursula (one of our programmers) and I got separate invitations to Google Analytics. It was a very stokeful morning, setting up websites and goals, monkeying with charts, and waiting for the statistical goodness to roll in.

That was about two weeks ago, and the luster has worn off.

“This isn’t quite as exciting as I’d thought,” said Ursula.

“Yeah,” I said. “It’s like getting a Golden Ticket, but instead of a chocolate factory, it’s to a mattress warehouse.”

“Which could still be cool, I guess,” she said. “I mean…lots of mattresses.”

I now have images of Willy Wonka walking out of the factory and screaming, “And your next gobstopper is FREEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE!”

That’s all. I mean, I can’t be freaked out about geopolitics all the time.